E-commerce

互(hu)聯(lian)網(wang)的(de)飛速發展及(ji)其(qi)在商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)活動(dong)中(zhong)的(de)廣泛(fan)應用(yong),使得電(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)理(li)(li)論研究和(he)知(zhi)(zhi)識(shi)傳(chuan)播往往滯后有電(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)實(shi)(shi)踐;一(yi)方面,新的(de)電(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)模式和(he)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)應用(yong)層出不窮,而電(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)應用(yong)的(de)理(li)(li)論提煉和(he)升華(hua)需(xu)要一(yi)個過程,制約著電(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)理(li)(li)論與實(shi)(shi)踐的(de)有機結合;另一(yi)方面,企(qi)業電(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)的(de)應用(yong)對電(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)人(ren)(ren)才(cai)(cai)的(de)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)應用(yong)能(neng)力要求越來(lai)越高,而目(mu)前電(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)專(zhuan)業人(ren)(ren)才(cai)(cai)培養模式和(he)教(jiao)學體系還不夠成(cheng)(cheng)熟,造成(cheng)(cheng)了電(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)人(ren)(ren)才(cai)(cai)培養與企(qi)業需(xu)求的(de)脫節。因此,對廣大電(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)學習者來(lai)講,在掌握一(yi)定(ding)的(de)電(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)理(li)(li)論知(zhi)(zhi)識(shi)基礎(chu)上,通過對典(dian)型電(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)案例的(de)分(fen)析和(he)比較,可(ke)以達(da)到(dao)舉一(yi)反三的(de)效(xiao)果,有效(xiao)提高其(qi)在電(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)應用(yong)中(zhong)的(de)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)應用(yong)能(neng)力。
系統(tong)從(cong)案例(li)分(fen)析、評論管(guan)理方向入手(shou),從(cong)電子商(shang)務案例(li)中進(jin)行充分(fen)學習。
系統案例庫方向包括:
1、電子(zi)商務(wu)物流(liu)服務(wu)環境(jing)案例(li)庫(ku)
2、電子(zi)商務認證支付環境案例庫
3、電子商務(wu)金融服務(wu)環(huan)境案例庫(ku)
4、電(dian)子(zi)商務B2B模式案例(li)庫(ku)
5、電(dian)子商(shang)務B2C模式(shi)案例(li)庫
6、電(dian)子商務C2C模式案例庫
7、電子商務C2B模式案例庫(ku)
8、電子(zi)商務O2O模式案例庫
9、電(dian)子商(shang)務SNS模(mo)式(shi)案例庫
10、電子商務云計(ji)算案例庫
11、電子商務大數(shu)據模式(shi)案(an)例庫
12、電子商務移動電子商務案例庫
13、電子商務物聯(lian)網(wang)應用案例庫
電(dian)(dian)(dian)子(zi)商(shang)務(wu)案(an)例是指在電(dian)(dian)(dian)子(zi)商(shang)務(wu)應(ying)用(yong)中,某一種(zhong)電(dian)(dian)(dian)子(zi)商(shang)務(wu)模(mo)式在一定(ding)領域內(nei)(nei)的典型應(ying)用(yong)。電(dian)(dian)(dian)子(zi)商(shang)務(wu)案(an)例分析則要通(tong)過(guo)對各種(zhong)商(shang)務(wu)模(mo)式的典型案(an)例進行系(xi)統(tong)分析,系(xi)統(tong)的把握各種(zhong)具體的電(dian)(dian)(dian)子(zi)商(shang)務(wu)模(mo)式內(nei)(nei)涵(han)、特(te)點及其商(shang)務(wu)應(ying)用(yong)情(qing)況,以利于(yu)電(dian)(dian)(dian)子(zi)商(shang)務(wu)模(mo)式的推廣和應(ying)用(yong)。
在進(jin)(jin)行電(dian)子商務案例(li)分(fen)析(xi)時,一般應該遵循(xun)一定的(de)程序,按(an)照(zhao)一定的(de)模型進(jin)(jin)行系統(tong)分(fen)析(xi),以科學把(ba)握(wo)案例(li)的(de)精髓。
對(dui)案例(li)(li)(li)基本(ben)情(qing)況的(de)(de)(de)匯總(zong)是(shi)進行電子商務案例(li)(li)(li)分析(xi)(xi)的(de)(de)(de)重(zhong)要基礎工作,通過對(dui)案例(li)(li)(li)基本(ben)情(qing)況進行匯總(zong),可以對(dui)所要分析(xi)(xi)的(de)(de)(de)案例(li)(li)(li)有比較全面、系統的(de)(de)(de)了解,以掌握案例(li)(li)(li)的(de)(de)(de)背景(jing)資料,為(wei)進行案例(li)(li)(li)電子商務模式的(de)(de)(de)深入分析(xi)(xi)奠定(ding)基礎,因為(wei)任(ren)何(he)成功的(de)(de)(de)電子商務模式其實(shi)都有一定(ding)的(de)(de)(de)發展背景(jing)。
系統收集電(dian)子(zi)商(shang)務(wu)案例的(de)(de)(de)(de)(de)基本情況,首先要瀏(liu)覽公(gong)(gong)司(si)(si)網(wang)站,一方(fang)面,多網(wang)站的(de)(de)(de)(de)(de)功能結(jie)構和所(suo)提供的(de)(de)(de)(de)(de)產(chan)品(pin)和服(fu)務(wu)有總體的(de)(de)(de)(de)(de)了(le)(le)解(jie)(jie),另一方(fang)面,要閱讀網(wang)站公(gong)(gong)布的(de)(de)(de)(de)(de)公(gong)(gong)司(si)(si)發(fa)展(zhan)(zhan)歷(li)程(cheng)(cheng)或(huo)大(da)事(shi)記(ji)。以了(le)(le)解(jie)(jie)公(gong)(gong)司(si)(si)的(de)(de)(de)(de)(de)發(fa)展(zhan)(zhan)背景;其(qi)次,對公(gong)(gong)司(si)(si)發(fa)展(zhan)(zhan)歷(li)程(cheng)(cheng)或(huo)大(da)事(shi)記(ji)所(suo)記(ji)載的(de)(de)(de)(de)(de)公(gong)(gong)司(si)(si)發(fa)展(zhan)(zhan)過(guo)程(cheng)(cheng)的(de)(de)(de)(de)(de)重要階段(duan)或(huo)重要事(shi)件,通過(guo)互聯網(wang)或(huo)其(qi)他媒體的(de)(de)(de)(de)(de)文獻進(jin)行(xing)追(zhui)溯性(xing)調(diao)查,進(jin)一步(bu)深入了(le)(le)解(jie)(jie)公(gong)(gong)司(si)(si)發(fa)展(zhan)(zhan)背景和其(qi)電(dian)子(zi)商(shang)務(wu)模(mo)(mo)式(shi)的(de)(de)(de)(de)(de)形成過(guo)程(cheng)(cheng);再(zai)次,通過(guo)公(gong)(gong)司(si)(si)網(wang)站中(zhong)的(de)(de)(de)(de)(de)自我介紹等(deng)宣傳材料,互聯網(wang)等(deng)媒體中(zhong)的(de)(de)(de)(de)(de)專家分(fen)析和點評、用戶評價和討論等(deng)信息(xi),進(jin)一步(bu)了(le)(le)解(jie)(jie)公(gong)(gong)司(si)(si)電(dian)子(zi)商(shang)務(wu)模(mo)(mo)式(shi)的(de)(de)(de)(de)(de)內涵和本質;最后,如果具備條件,要對分(fen)析的(de)(de)(de)(de)(de)案例進(jin)行(xing)公(gong)(gong)司(si)(si)實地調(diao)研,進(jin)一步(bu)把握(wo)公(gong)(gong)司(si)(si)的(de)(de)(de)(de)(de)基本情況和商(shang)務(wu)模(mo)(mo)式(shi)特(te)征(zheng)。
系統對電子商(shang)務(wu)案例(li)基(ji)本情況的(de)匯總,一般應包括(kuo)案例(li)所涉(she)及公司或項目的(de)成立時(shi)間,發展(zhan)的(de)背景、創(chuang)建(jian)者(zhe)和(he)投資(zi)主體(ti)、投資(zi)額、發展(zhan)歷(li)程和(he)重要事件、業(ye)務(wu)范圍、產(chan)品或服(fu)務(wu)、行業(ye)地位和(he)獲得的(de)榮譽等基(ji)本內容(rong)。